Mariand Castañeda Net Worth

Mariand Castañeda, also known as “Yuya,” is a Mexican beauty YouTuber and influencer with over 23 million subscribers. She creates makeup tutorials, fashion videos, and lifestyle content.

NET WORTH: $19.1 Million
Source of Wealth:YouTube & Socials
Country of Origin:Mexico
Star Sign:Pisces
Born:13 March 1993
Last Updated:03/04/2023


Mariand Castañeda, also known as “Yuya,” was born on March 13, 1993, in Cuernavaca, Mexico where she grew up in a family of four, with her parents and younger brother.

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Mariand had a passion for makeup and beauty from a young age and started experimenting with different looks when she was just a teenager.

She attended a local high school before pursuing a degree in graphic design.

While studying, Mariand started her YouTube channel, which eventually led to her becoming one of the most popular beauty influencers in Mexico and Latin America. Her channel features makeup tutorials, product reviews, and lifestyle vlogs.


Yuya began her career in 2009 when she started her YouTube channel, which has since gained over 24 million subscribers.

Yuya’s content mainly focuses on makeup tutorials, fashion, lifestyle, and DIY videos, which have captivated audiences around the world, particularly in Latin America and Spain.

Her unique style and charismatic personality have made her one of the most popular and beloved YouTubers in the Hispanic community.

One of Yuya’s most significant accomplishments was being named one of Time Magazine’s 30 Most Influential People on the Internet in 2015.

This recognition helped solidify her status as a role model for young women in Latin America and beyond.

Yuya’s career has not been without its challenges, however.

She has been open about her struggles with anxiety and has used her platform to promote mental health awareness and encourage others to seek help when needed.


Mariand Castañeda, also known as Yuya, has collaborated with several brands and personalities throughout her career and some of her notable collaborations include Maybelline New York, Dior Beauty and Calvin Klein.

Yuya was a digital correspondent for the 2018 Latin GRAMMYs, creating content for the official Latin GRAMMYs social media accounts.

Yuya has also collaborated with fellow YouTubers such as Zoella, Andrea Russett, and CaELiKe for various videos.


Despite the obstacles she has faced, Yuya remains one of the most successful and inspiring women in the beauty and fashion industry.

Her dedication to her craft, passion for helping others, and unwavering authenticity have made her a beloved figure to millions of fans worldwide.

As she continues to grow and evolve as an artist and entrepreneur, there is no doubt that Yuya’s influence will continue to shape the industry for years to come.

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